Proposal — July, 2026

Prepared for Investicore

The Exchange
Brand Identity

Scope

Identity · Web · Brochure

Timeline

9 weeks

Designer

Camila Garay

Status

For review

Proposal

I am excited to have the opportunity to work with you on the creation of The Exchange’s Identity. This proposal serves as an initial backbone of the project, but it will be flexible and be shaped by your input.

The quote below outlines the complete brand identity system, a website, and a brochure. The goal is to give The Exchange a strong aesthetic presence across every touchpoint — from a prospective client’s first impression of the logo, to browsing offers online, to the materials available as downloads or attachments.

Camila Garay — Brand & Design

01 Brand Identity

A complete and versatile identity system built to work across digital, print, signage, and real estate platforms.

Discovery & Brand Strategy

Identity & Personality Worksheet Exercises

Competitor & Local Market Audit (positioning)

1 Presentation defining:

Brand Purpose
Vision & Values
Personality
Tone of Voice

Brand Design

Design Research

Concept & Development

Logo Design

Up to 3 design concepts
Up to 3 rounds of revisions

Visual Language & Art Direction

Mood images
Social content examples (x3)
Website design example
Stationery and email signature examples

Brand Guide

1 Brand Guide document containing:

Brand Definition: Purpose, Vision, Values, Personality
Primary Logo, secondary logo, icon versions
Brand Color palette
Typography
Rules, dos & don'ts
Final files: AI, EPS, SVG, PNG, PDF — print & digital ready

Floorplan Images (scope TBD)

Design of floorplan images to a presentation quality standard, vectorised and matching the rest of the brand. Based on existing photography/renders provided by the client.

Property Images (scope TBD)

Retouching of property images to match the rest of the brand in colour grading and mood. Based on existing photography/renders provided by the client.

—
Estimated Timeline: 5 weeks

02 Website

Design + Build. A custom, fully built website on Squarespace, styled to the new brand identity.

Planning

Sitemap & content planning (up to 6 pages: About, Office Suites, Location, Investment, FAQs, Enquire)

Design

Custom homepage design concept, applied to all pages once approved
Mobile-responsive design across desktop, tablet, and mobile

Build

Platform build-out (Squarespace)
Enquire/Contact page with forms
Basic on-page SEO setup (titles, meta descriptions, image alt text)
Content placement using copy and images provided by the client
Linking to Launchbase (external platform)

Review & Launch

Up to 3 rounds of client feedback + revisions before launch
Launch support and walkthrough/training call so client is comfortable managing content going forward.

Oversight of Launchbase

Oversight and recommendations for the design of Launchbase (external platform) to ensure visual consistency across all brand touch points. The platform is to be built by client.

—
Estimated Timeline: 3 weeks

03 Brochure

A leave-behind piece designed to mirror the website content, PDF format for download.

Layout Design

Graphic design and layout of pages (format to be confirmed)

Up to 2 design concepts based on the approved brand system

Up to 2 rounds of revisions

Delivery: Optimised downloadable file, PDF version

—
Estimated Timeline: 1 week

Process

The creative process entails a proven method that helps us build brands rooted in sound strategic thinking. We don’t work in silos. It fosters a collaborative approach that unites strategy + creative + brand throughout the process. We focus on finding the big idea that fuels the brand from concept through to implementation.

Investment

Brand Identity
5000 USD

Website Design & Build
4500 USD

Brochure Design
800 USD

Floorplan & Property Images
50 USD / per image

Total Project Cost: 10,300 USD

Payment Schedule
Payment is split into two installments. The first (50%) is due on approval of this proposal, before work begins. The second (50%) is due on approval and release of the final deliverables.
Not Included
- Copywriting
- Professional photography or renders (available as an add-on or referral)
- Stock images, premium fonts, or licensing fees (billed at cost, if needed)
- Website hosting and domain registration fees (paid directly by the client)
- Additional revision rounds beyond those listed above (quoted separately before any work begins)
Timelines
- Work begins upon receipt of the signed agreement and first payment.
- Timelines are estimates and assume timely feedback and content delivery from the client.
- Each phase includes the number of revision rounds stated above; additional rounds are quoted separately.
Cancellation
If the client cancels the project, payments already made are non-refundable, and any expenses already incurred by the designer will be billed at cost. In addition, a cancellation fee applies based on project stage:
- Before presentation of brand identity concepts: 15% of the remaining balance
- After concept presentation, but before approval of the final brand identity: 30% of the remaining balance
- After brand identity approval, during website and brochure production: 50% of the remaining balance
- After delivery of final files: the full remaining balance
Ownership of all work transfers to the client only upon payment in full. In the event of cancellation, the designer retains ownership of any work that has not been paid for in full.