Proposal — 3 July, 2026
Prepared for Investicor
The Exchange
Brand Indentiy
Scope
Identity · Web · Brochure
Timeline
8-9 weeks
Designer
Camila Garay
Status
For review
— PROPOSAL
I am excited to have the opportunity to work with you on the creation of ‘The Exchange’ Identity. This document serves as an initial proposed approach. We can use this as a backbone of the project, but it will flex and be shaped by your input. I am looking forward to collaborating with you through the process to ensure that we create an inspiring and engaging identity. Once we are aligned on the specific details, needs and deliverables, we will make any necessary revisions and align on a final scope.
Camila Garay — Design & Brand
Quote
This quote outlines the complete brand identity system, a website, and a brochure. The goal is to give The Exchange a cohesive, professional presence across every touchpoint a prospective client encounters — from the first impression of the logo, to browsing offers online, to the materials attached in emails or as downloads.
— DELIVERABLE 01
Brand Identity
Brand Identity
A complete, versatile identity system built to work across digital, print, signage, and real estate listing platforms.
Discovery & Brand Strategy
Identity & Personality Worksheet Exercises
Competitor & Local Market Audit (positioning)
1 Presentation defining:
Brand Purpose
Vision & Values
Personality
Tone of Voice
Brand Design
Design Research
Concept & Development
Logo Design
Up to 3 design concepts
Up to 3 rounds of revisions
Visual Language & Art Direction
Mood images
Social content examples (x3)
Website design example
Stationery and email signature examples
Brand Guide
1 Brand Guide document containing:
Brand Definition: Purpose, Vision, Values, Personality
Primary Logo, secondary logo, icon versions
Brand Color palette
Typography
Rules, dos & don'ts
Final files: AI, EPS, SVG, PNG, PDF — print & digital ready
Floorplan Images
Design of floorplan images to a presentation quality standard, vectorised and matching the rest of the brand. Based on existing photography/renders provided by the client.
Property Images
Retouching of property images to match the rest of the brand in colour grading and mood. Based on existing photography/renders provided by the client.
Note: Additional materials are to be quoted separately and adhere to a separate project timeline. e.g., newsletter emailers, printed stationery, social media assets, special products.
— DELIVERABLE 02
Website
Design + Build. A custom, fully built website on Squarespace, styled to the new brand identity.
Planning
Sitemap & content planning (up to 6 pages: About, Office Suites, Location, Investment, FAQs, Enquire)
Design
Custom homepage design concept, applied to all pages once approved
Mobile-responsive design across desktop, tablet, and mobile
Build
Platform build-out (Squarespace)
Enquire/Contact page with forms
Basic on-page SEO setup (titles, meta descriptions, image alt text)
Content placement using copy and images provided by the client
Linking to Launchbase (external platform)
Review & Launch
Up to 3 rounds of client feedback + revisions before launch
Launch support and walkthrough/training call so client is comfortable managing content going forward.
Oversight of Launchbase
Oversight and recommendations of the design of Launchbase (external platform) to reassure visual consistency across all brand touch points. The platform is to be built by the client.
Note: Pricing assumes content (copy, listing data, photography) is provided by the client. Copywriting and professional photography can be added as separate line items if needed.
— DELIVERABLE 03
Brochure
A downloadable, leave-behind piece designed to mirror the website content, PDF format.
Layout Design
Graphic design and layout of pages (format to be confirmed)
Up to 2 design concepts based on the approved brand system
Up to 2 rounds of revisions
Delivery: Optimised downloadable ready file, PDF version
— PROCESS
The creative process entails a proven method that helps us build brands rooted in sound strategic thinking. We don’t work in silos. It fosters a collaborative approach that unites strategy, creative and brand throughout the process. We focus on finding the big idea that fuels the brand from concept through to implementation.
Investment
5000 USD
Brand Identity
800 USD
Brochure Design
TBD
Other Assets: Floorplan & Property Images
Total Project Cost: 10,300 USD
LET’S GET STARTED