Sociopreneur - Unicef
Project development / Naming / Brand identity / Photography
Design and brand development for the United Nations Children's Fund,
in a new model for sustainable tourism in Nicaragua
Sociopreneur is an initiative by UNICEF Nicaragua that pioneers the use of
social entrepreneurship as a catalyst for solving problems that affect children.
It connects local communities and international actors in a global process that generates value for children against the backdrop of a rapidly growing tourism sector in Central America.
The initiative is the result of partnership between UNICEF and the first luxury boutique hotel in Central America,
Mukul, by Nicaraguan conglomerate the Pellas Group.
Natalia Adler, Chief of Policy, UNICEF
Communication & photography:
Caroline Bach & Allen Kennedy
Word candy about the project on UNICEF Stories of Innovation
Developing the Brand
On location in Managua Nicaragua, the project got distilled and its core essence and goals defined. Through field research in the municipality of Tola, we collected data and conducted interviews with the local community as a base for the design development.
It was important to create an identity that resonates with both the local entrepreneurs (the main heroes),
the global actors, and the corporates – an icon to be proud of!
3 months later we had a brand that encompasses the concept of being a ‘dual thinker’: a combination of the
local entrepreneur’s social commitment and drive.
The concept also extended to the name development of the project, resulting in the conjoining of the words ‘social’ and ‘entrepreneur’.
As for the logo? two iconic symbols merged together
in harmony; the heart and fire.
Launch & Press Conference
During a press conference at UNICEF Nicaragua;
Carlos Hernandez (CEO, Pellas Development Group)
and Philippe Barrage-Bigot (UNICEF Representative),
introduces the initiative to the media.
The event concluded in the signing of the MoU
between both organizations.